Bucharest - Saatchi & Saatchi Romania won an important honor at the 2012 Romanian Effie Awards celebration which took place in Bucharest on 5 June. The agency was awarded a Silver Effie for the ‘Home Made Movies' campaign for Chio Popcorn, adding to the list of prestigious rewards it has received over the years.
With a strong online communication component, the Silver-awarded campaign managed to strengthen the client's leadership position on the local market.
The Awards ceremony also brought Saatchi & Saatchi Romania a nomination for the Raiffeisen Bank Smart Mobile campaign, in the Financial Services Category. The nomination itself is of great value since it places Smart Mobile in top three banking campaigns.
"We are pleased by both the award and nomination received. In both cases, there was tremendous dedication and work from our team and I am happy to see that our efforts are once again officially recognized. Proud of the great job our team has done, we keep focused on what's yet next to come," said Cristina Iordanescu, Deputy Managing Director Centrade Saatchi & Saatchi.
Effie Awards are one of the greatest recognitions given to an agency by peers in the advertising industry for outstanding results in achieving overall campaign objectives.
Credits:
Chio Home Made Movies:
Irina Codreanu, Senior Copywriter
Vlad Molico, Group Creative
Claudiu Petria, Account Executive
Madalin Nitis, Account Manager
Andrei Popa, Graphic Designer
Carmen Barda, Group Account Director
Smart Mobile:
Irina Codreanu, Senior Copywriter
Vlad Molico, Group Creative
Carmen Miruta, Senior Account Manager
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