Auckland - Saatchi & Saatchi New Zealand had a great showing at this year's Communication Agencies Association of New Zealand (CAANZ) Effectiveness Awards 2007. After topping the table at the finalist stage with 13 nominations, the agency picked up the following awards:
Gold (Consumer Services) for Westpac Bank 'Grab Life'
Silver (Consumer Services) for Interislander Ferries
Silver (FMCG) for Tui beer 'River'
Silver (Return on Investment) for Westpac Bank 'Grab Life'
as well as two Bronzes (FMCG and ROI) for Eta Uppercuts snack brand 'Taste Like They Say They Do'
Agency client Westpac was also named Advertiser of the Year 2007 for the 'Grab Life' campaign that resulted in a major turnaround for the brand with emotionally compelling television, supported by striking out of home, online, magazine and cinema work.
As a result of their strong performance Saatchi & Saatchi won the Agency Effectiveness Award, which recognises the most significant contribution made by an agency to the success of its clients.
Convener of judges, Brian Weaver, said, "Saatchi & Saatchi has secured a number of EFFIE awards this year across a range of clients and categories, clearly establishing its place as an agency with a great ability to build winning partnerships with its clients and delivering outstanding results-orientated advertising campaigns."
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