Saatchi & Saatchi New York Strikes Effie Gold

New York - Saatchi & Saatchi New York celebrated four Gold wins at lthis week's 42nd annual Effie Awards Gala - the most Golds awarded to a single agency this year. The MillerCoors’ Miller High Life “1-Second Ad” was honored with three Gold awards, including the Alcoholic Beverage, David vs. Goliath, and Media Idea categories. JCPenney’s “Beware of the Doghouse” rounded out the evening’s wins with their Gold honors in the Fashion/Style Category.

MillerCoors received more Gold Effies than any other marketer. The Miller High Life "One Second" initiative sought to make an economic statement by bringing common sense back to the Super Bowl. The creative idea was rooted in media innovation and generated volume growth during the Super Bowl aperture that well exceeded that of competitors.

JCPenney’s “Beware the Doghouse” award ads to earlier accolades, having already won the World Retail Award for 2009 Best Digital Retail Advertising Campaign. The campaign leveraged a common expression used by men to refer to letting down their wives – “being in the doghouse.” Saatchi & Saatchi New York brought the doghouse to life in an integrated, multi-platform campaign that “let guys know that no bad gift shall go unpunished.”

“What I think is so wonderful about our strong showing at this year’s Effie’s, is that it proves that truly creative advertising is also the basis for effective advertising,” said Mary Baglivo, CEO of New York, Chair of the Americas at Saatchi & Saatchi. “Both of these campaigns fit beautifully into the Saatchi & Saatchi ideas about the Participation Economy. I personally congratulate all of our team members on building such successful examples of ‘Return On Involvement’.”

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…