Saatchi & Saatchi Italy to Work With Toyota

Milan - Saatchi & Saatchi Italy has announced that Toyota will be joining their client roster from 1 April 2010. The move will further strengthen the 12 year relationship between Toyota and Saatchi & Saatchi across the EMEA region.

CEO Saatchi & Saatchi EMEA, Simon Francis said: “Our loved and valued client Toyota have taken another step forward with us, this time in Italy. We look forward to a highly creative, exciting and ultimately very successful future.”

CEO Saatchi & Saatchi Italy, Fabrizio Caprara said: “We are truly delighted to have the opportunity to work with this iconic, global brand in Italy. Saatchi & Saatchi already has a strong history with Toyota and we are pleased that our talented teams in Rome and Milan will now be a part of this.”

Saatchi & Saatchi’s Italian brief will include model campaigns for the IQ, Auris, Auris Hybrid, Prius, Avensis and Cross carline campaigns; primary brand campaigns, promotional campaigns, dealer communications, after-sales and service communications and all digital business.

Chairman of Saatchi & Saatchi Italy and Managing Director of Automotive Business EMEA, Giuseppe Caiazza said: “As an Italian and as the leader of the Saatchi & Saatchi automotive business in Europe, it gives me a great sense of pride to know that Saatchi & Saatchi Italy will be now able to work for Toyota to further enhance the Toyota brand within the Italian Marketplace and across Europe.”

In Italy, Saatchi & Saatchi operates across two offices: one in Milan and one in Rome. Its clients include Enel, Autostrade per l’Italia, Intesa Sanpaolo, Alpitour, Carrefour, Ferrero, Procter & Gamble, Giorgio Armani and Averna.


Pictured (left to right):  Fabrizio Caprara and Giuseppe Caiazza


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