Saatchi & Saatchi Italy to Work With Toyota

Milan - Saatchi & Saatchi Italy has announced that Toyota will be joining their client roster from 1 April 2010. The move will further strengthen the 12 year relationship between Toyota and Saatchi & Saatchi across the EMEA region.

CEO Saatchi & Saatchi EMEA, Simon Francis said: “Our loved and valued client Toyota have taken another step forward with us, this time in Italy. We look forward to a highly creative, exciting and ultimately very successful future.”

CEO Saatchi & Saatchi Italy, Fabrizio Caprara said: “We are truly delighted to have the opportunity to work with this iconic, global brand in Italy. Saatchi & Saatchi already has a strong history with Toyota and we are pleased that our talented teams in Rome and Milan will now be a part of this.”

Saatchi & Saatchi’s Italian brief will include model campaigns for the IQ, Auris, Auris Hybrid, Prius, Avensis and Cross carline campaigns; primary brand campaigns, promotional campaigns, dealer communications, after-sales and service communications and all digital business.

Chairman of Saatchi & Saatchi Italy and Managing Director of Automotive Business EMEA, Giuseppe Caiazza said: “As an Italian and as the leader of the Saatchi & Saatchi automotive business in Europe, it gives me a great sense of pride to know that Saatchi & Saatchi Italy will be now able to work for Toyota to further enhance the Toyota brand within the Italian Marketplace and across Europe.”

In Italy, Saatchi & Saatchi operates across two offices: one in Milan and one in Rome. Its clients include Enel, Autostrade per l’Italia, Intesa Sanpaolo, Alpitour, Carrefour, Ferrero, Procter & Gamble, Giorgio Armani and Averna.

Pictured (left to right):  Fabrizio Caprara and Giuseppe Caiazza

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…