Milan - Saatchi & Saatchi Italy is the new communication partner of Euro Digital Equipment, the company which has invented and produced iPrex, the digital rosary for iPhone and SmartPhone.
Thanks to 15 years sound experience in partnership with CEI (The Italian Catholic Church), Saatchi & Saatchi is now collaborating with Euro Digital for the creation of prexcommunion.com, a new on line community devoted to praying together, in addition to working on the iPrex application.
The campaign will be on air in TV, press and internet.
The relationship between Faith and Technology, particularly with the new digital communication instruments of the internet era, has generated great interest for the Catholic Church. This led to the organization of a conference on "Faith & Technology: a convergence in support of prayer", which took place in Loreto on 19th November, where both Fabrizio Caprara, CEO Saatchi & Saatchi, and Silvio Meazza, Saatchi & Saatchi’s Head of Interactive presented a preview of these new projects.