Saatchi & Saatchi Frankfurt Appoints New COO

Frankfurt - Michael Samak, CEO Saatchi & Saatchi Germany and Switzerland has appointed Géza Unbehagen, 39, one of the most highly regarded consultants of German advertising agencies as Chief Operating Officer Frankfurt and member of the Management Board.

In this position Géza will report to Michael Samak and will be driving Saatchi & Saatchi's development forward with his proven brand and management expertise. His particular strategic competence as well as many years of experience will be beneficial for both international and national accounts. Prior to his new assignment, Géza was working for Serviceplan Hamburg as founding managing director and share holder.

"We scanned the market thoroughly for this position. From the first meeting on, Géza proved to be the ideal candidate for us. During the last few years he has proven his ability in building teams and successfully integrating brands. Frankfurt is his primary responsibility, but he will gradually take over further tasks and will be entrusted with the foundation of additional subsidiaries. I'm very pleased to have such a strong consulting partner on my side," says Michael Samak, CEO Saatchi & Saatchi.

Géza said on his appointment: "Saatchi & Saatchi has been one of the most attractive agency brands for years. It has creative genes, clear positioning and the constant drive to refine and improve. There is enormous potential."

During his career Géza has worked for many leading German and international companies and brands across a range of areas including automotive, media, consumer electronics, food & beverage and telecommunications. He has also won many international industry awards - including six Effies and six Cannes Lions.

Géza started his career in 1995 at Bartel, Broemmel, Struck & Partner. Later moving to Jung von Matt and Springer & Jacoby, where he was Managing Director from 2003 to 2006, then joining Serviceplan. Since the agency's foundation in 2006 he played a leading role in establishing the Serviceplan Group in Hamburg as share holder and member of the Management Board.


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