Saatchi & Saatchi China Creates Digital Campaign for Huawei

Shanghai - Can you imagine how fantastic it would feel to play a 3D fighting game on a screen larger than two standard basketball courts combined?  Gaming fans had the chance to find out when an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City-Fountain of Wealth in Singapore this September.

The sensational creative video show of the Huawei MediaPad 10 FHD and Huawei Ascend D1 Quad-Core XL mobile phone was staged in the Plaza there.  A large number of Huawei lovers broke out their Huawei Ascend D1 Quad-Core XL as the joystick, and their Huawei MediaPad 10 FHD as the game console to enjoy a 3D fighting game on a close to 1000 sq. m. screen, with the help of the most advanced projection technology: http://www.youtube.com/watch?v=HtDbmQVJgI4

"We've always wanted to create an unprecedented experience for our customers," said David Wan, leader of Huawei Device's digital marketing. "MediaPad 10 FHD and Ascend D1 quad-core XL are simply the best products that deliver such an extraordinary experience. Both are equipped with the quad-core processor developed by Huawei and their ultra-speed enables unfettered control experience, leading to this fantastic idea of outdoor super-large interactive gaming.  We hope that we can realize this with our customers."

The idea was implemented by the Saatchi & Saatchi China Labs team.  Albert Lee, Business Director of Saatchi & Saatchi Labs, said: "We chose the world's largest fountain plaza - Fountain of Wealth in Singapore - to realize the idea. The projection from the plaza building to a larger than 950 sq. m. huge screen demonstrated, from all dimensions, the excellent performance of the Huawei China-made core, and people were all very excited about taking part in this huge interactive game."

A video of the event was posted on Facebook and YouTube on September 25, and can also be found on the homepage of Huawei Device Weibo at Sina Weibo: http://e.weibo.com/huaweidevice


Credits:


Agency: Saatchi & Saatchi Labs
Digital Creative Director: Jonathan Ip
CD: Ma LinCopywriter: He Ma
Business Director: Albert Lee
AAD: Liang Dan


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…