Saatchi & Saatchi Australia and Toyota Strike Cannes Gold - 5 Times!

Cannes - An inspired campaign by Saatchi & Saatchi Australia, has won a total of 5 gold Lions at the 2010 Cannes Lions:  “Nothing Soft Gets In” was awarded 2 of the 8 Gold Lions awarded in the Promo & Activation category, and also scooped 3 Gold Lions in the Direct category.

It sees a local task force, known as ‘Country Australia Border Security’, policing a border that separates the tough inhabitants of the outback from their latte-sipping, cheek-kissing, fragrance-wearing city cousins. You’ll be amazed what city people try to get into the country; Tofu, fluffy dogs, hair gel, roller blades, popped collars, fake tan, you name it. So Border Security are equipped with Toyota 4WDs to make sure ‘Nothing Soft Gets In'.

The campaign aired in September 2009, and successfully defended Toyota’s number 1 status in Country Australia, firmly establishing it as an enduring brand able to withstand rural conditions. Significant sales of the Toyota 4WD range were a direct result of the innovative promotional campaign, with the best 4WD sales month in the history of Toyota Australia.

Credits
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Copywriter: Steve Jackson
Art Director: Vince Lagana
Account Manager: Amy Turnbull
Agency Producer: Kate Whitfield
Director: Tim Bullock (Prodigy Films)
Producer: Julian Shelton (Prodigy Films)
Executive Producer: Jonathan Samway (Prodigy Films)
Post: FSM
Sound: Nylon


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…