Saatchi & Saatchi wins ENEL pitch and extends its successful 13 year relationship

After an international pitch that involved the major communication agencies worldwide, Enel has confirmed again that Saatchi & Saatchi will be handling its global advertising activity.

The pitch, which began in April this year, focused on the development of conception, implementation, realisation and production of advertising campaigns across all media for Enel SpA and the other companies of the Group, operating in more than 30 countries, four continents and with 61 million customers worldwide.  

Giuseppe Caiazza, CEO of Saatchi & Saatchi Italy, France and Head of Automotive Business of Saatchi & Saatchi EMEA, said: "I am extremely proud that the new Enel management team has chosen Saatchi & Saatchi as their International partner. This is yet another confirmation of a relationship that has lasted thirteen years, made of memorable campaigns that were always able to touch the heart of the customers. Now we are excited and ready for this new challenge for Enel: a global communication strategy, in line with the new priorities of the Group."


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