Saatchi & Saatchi Hong Kong won 1 Gold, 1 Silver & 3 Bronze at 2016 MARKies Awards

At the 2016 MARKies Awards held at The Mira Hong Kong, Saatchi & Saatchi Hong Kong received 1 Gold, 1 Silver & 3 Bronze.

Cityplaza: ‘Live Happy’ won 1 gold & 1 bronze in the ‘Best Idea’ category and 1 bronze in the ‘Best use of Print’ category. The campaign created a gigantic ball pit called ‘Sea of Happiness’ in Cityplaza - one of the oldest and biggest malls on Hong Kong Island - to allow kids and adults alike to dive into it.

The ‘Live Happy’ campaign reminded everyone in Hong Kong that happiness can be found in the simplest places in their everyday life.  It successfully turned Cityplaza from a silent neighbour to an ‘iconic happiness generator’. 

The Jaguar ‘XE Launch’ campaign received 1 silver in the ‘Best use of out-of-home’ category and 1 bronze in the ‘Best Idea’ category. The campaign defied the rules on how luxury car brands usually communicate and made its mark in Hong Kong by challenging the norm and disrupting the ubiquity of its competitors. It further spread the message of Jaguar living the spirit of ‘know no rules’.

In the 8 days of the campaign, it effectively turned competitor cars into Jaguar advocates, successfully generated buzz across the country and got the large car community talking about it.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

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Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

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Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

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Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

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Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

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Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…