Singapore - Representatives from seven Saatchi &
Saatchi agencies in the Asia-Pacific region have come together in Singapore for
Saatchi & Saatchi Asia-Pacific’s first in-house agency Hackathon. The
two-day event is being led by Tom Eslinger, Saatchi & Saatchi Worldwide
Director of Digital and Social.
“The Hackathon is a great opportunity for
our people to collaborate on digital projects,” says Chris Foster, Chairman and
CEO of Saatchi & Saatchi Asia-Pacific. “We’re bringing together a group of
individuals with diverse skill sets, insights and degrees of digital exposure and
that makes the event exciting, educational and challenging. It’s a way to work
in real time for the benefit of all.”
A team from Saatchi & Saatchi agencies
in Greater China, India, Malaysia, Philippines, Singapore, Thailand and Vietnam
will look at how the experience of exchanging business cards can be transformed
for the Age of Now. The team will comprise of creative technologists,
designers, planners, copywriters, creative directors and a content journalist,
working in tandem to a deadline to create a solution fit for our digital times.
"Hacking has traditionally been
associated with destructive actions, but the core principle has always been
about ingenious, focused activity to get into something: in our case, how you
rapidly turn insights into ideas and make them into solutions on-the-spot,”
says Tom Eslinger. “Speed and proof of concept, making and testing has moved to
the centre of our creative product and process. Plus, it's fun!"
The Hackathon is an idea presented by Saatchi & Saatchi Fallon Tokyo at the Saatchi & Saatchi Asia-Pacific Digital Forum held earlier this year.
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