Saatchi New York and Charter Spectrum Take On Life’s Curveballs

Saatchi & Saatchi NY and Charter Spectrum are back with the next instalment of their campaign ‘Where Will It Take You?’

In line with previous work, the storytelling brings humanity to Internet and cable in unexpected ways. The campaign’s four spots showcase everyday, relatable life challenges that are met by Spectrum’s heroic range of products and services. And while the end solutions may not be what we expect, they put a humorous spin on the curveballs life can throw at us:

·        Pony Party: Spectrum’s lightning fast Internet speeds helps a family avoid a major birthday party disaster through an unexpected, yet effective, solution: https://www.youtube.com/watch?v=PFr3lJEDOXI

·        Body Cast: When a skateboard stunt goes terribly wrong and leaves a young man in a full body cast, the only thing that helps pass the time is Spectrum TV’s 200+ HD channels – and knowing that his epic fail made him a viral Internet sensation: https://www.youtube.com/watch?v=-33LpJcF7Ks

·        Serious Business : No matter what the company is, Spectrum Business can help take it to the next level. Because every business is serious, even if the industry isn’t: https://www.youtube.com/watch?v=D0YqGH1WFiQ

·        She Shed: Spectrum’s in-home Wi-Fi and TV App help save game day when the “man cave” is commandeered and the guys are banished to a world of scented candles and throw pillows: https://www.youtube.com/watch?v=AF1UW22yG5k


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