Milan - 3M Italy is working with Saatchi & Saatchi X Italy for the 2010 communication activities of its brand Post-it®. 2010 is an important year for Post-it®, as the brand celebrates its 30th Anniversary.
Cristina Consuelo Pereira, Post-it® brand manager says, "We need an integrated approach to communication and shopper marketing to optimize investments and to allow us to achieve our marketing objectives; that’s the reason why we've chosen Saatchi & Saatchi X Italy as a partner. We quickly got passionate about making Post-it® a Lovemark."
Adriano Aletti, Managing Director of Saatchi & Saatchi X Italy, is already at work "We are all delighted to have the opportunity to collaborate with a brand like Post-it® that accompanies us in thousands of daily acts. Post-it® is in fact already a Lovemark. We just need to unleash its potential."
The first communication activities will be on air from the first quarter of 2010.