Sydney - Saatchi & Saatchi Australia’s “Penny the Pirate” campaign for OPSM has won another three trophies, this time at the ADMA awards.
ADMA is the largest marketing body in Australia and the principle industry body for information based marketing. The awards focus on marketing, media and advertising that demonstrate “an equal measure of creativity and effectiveness”
The OPSM “Penny the Pirate” campaign won a Pinnacle Award for “Customer Experience”, Gold for “Apps and Data Driven Mail” and a Highly Commended for “Not-For Profit”.
The campaign also picked up another two trophies at the London International Awards, winning a Gold in “Non Traditional: Direct Marketing” and a Bronze in “Design: Direct Marketing”.
This brings the total tally of awards won to date by the “Penny the Pirate” campaign to sixteen.