Nicola Bell Appointed CEO of Saatchi & Saatchi New Zealand

Auckland - New Zealand-born international advertising executive Nicola Bell has been appointed CEO of Saatchi & Saatchi New Zealand.

She joins the agency after 10 years with Ogilvy New York and 8 years at Ogilvy Sydney. In New York Nicola was Worldwide Managing Director on the Kodak, Motorola and Avon accounts. She was the youngest member appointed to the Ogilvy NY Management Board, and the only account leader invited to participate in Ogilvy's Global Creative Council.

Ian Rowden, Chairman and CEO of Saatchi & Saatchi Asia Pacific, says he is delighted to announce a person of such calibre to lead the New Zealand agency. “In Nicola we have a leader who brings a vast global perspective, an impressive track record of client partnership with some of the world’s best known brands, extensive experience in brand transformation and integrated communications, and a passionate eye for game-changing creativity.”

Nicola succeeds outgoing CEO Andrew Stone. She was born in Auckland and moved with her family to Australia when she was 10. Her early career with Ogilvy in Sydney saw her work on diverse businesses such as Unilever's Dove, Bushells, Lipton Tea and Raguletto, as well as American Express, World Wildlife Fund, Xerox, Philips and the Australian Government's Child Immunisation and Young Drivers campaigns.

She was transferred to Ogilvy New York in 1999 to run Dove in North America. During her 6 years at the helm of the Kodak account in New York she navigated the brand through its enterprise-wide digital transformation, leading a cross-discipline team spanning over 30 countries, comprising advertising, digital, retail, media strategy, planning and buying, production and implementation.

Of her appointment, Nicola says “I am thrilled to be joining Saatchi & Saatchi New Zealand. The agency is exceptionally creative and has a proven track record for creating big, compelling brand ideas. I have long admired the agency's unique ability to articulate a contemporary spirit of 'New Zealandness' for its national brands. This level of insight and understanding is world class and indicates an ability to create ideas that are compelling and relevant.

“There is no doubt this is an exciting and challenging time in our business. The era of participation advertising has empowered consumers, and given them a significant voice. In this intimate but fragmented media age, we must enable and drive even higher levels of engagement. The challenge is to always drive that engagement through a big brand idea, not simply proliferate new channel options for the sake of it.”

Her former employer in New York, John Seifert, Chairman North America, Ogilvy, says “Nicola is adored in the creative ranks for her deep understanding of, and sensitivity to, the creative process. She operates seamlessly across disciplines, and knows how to build teams with a multiplicity of specialist skills to meet the strategic marketing and communication needs of her clients.”

Nicola, her husband and their 3 year old twins will relocate from New York to Auckland in February. Her first official day in the role will be February 22nd.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…