New Work for QUIT From Saatchi & Saatchi X UK

Saatchi & Saatchi X has launched a groundbreaking new outdoor campaign for the stop smoking charity QUIT® which turns received wisdom about smoking on its head.

Instead of the well-trodden path of warning smokers about the dangers of cigarettes - including, ultimately, death - the campaign inspires and excites them about the positivity of life. The work dramatizes this innovative and unexpected new strategy by depicting conversations which encapsulate life-changing events happening to people in the later years of their lives. The campaign is summed up by the strapline: Life. It's worth sticking around for.

In one execution, a 74-year old man asks his 77-year old 'girlfriend' to marry him. In others, an old lady discovers the book she wrote in her youth is about to be published, an old man becomes a grandfather and a father is overjoyed to hear that his son has been selected for a trial with a Premiership football club.

The campaign is running on Adbins media across central London in December and January, a period where many smokers consider quitting the habit. QUIT hope to secure funding to roll the campaign out nationwide throughout 2009.

Adbins media was specifically chosen as it addresses smokers directly at 'point-of-puff'. The five-to-seven minutes it takes to smoke a cigarette is the perfect amount of time to read the copy, consider the message and, potentially, use their mobile to call the Quitline® 0800 002200.

Copywriter Ant Melder said: "Most smokers know and understand the dangers of smoking. Simply reinforcing them would have a limited effect. We realised that hope rather than fear could be a powerful message for us - that we could inspire smokers to quit rather than scaring them into it."

Steve Crone, Chief Executive of QUIT, said: "These innovative posters are a great initiative to target smokers and make them think about what they might miss out on by continuing to smoke. The cigarette bins provide an ideal opportunity to signpost smokers toward the help available if they do want to quit. Anyone inspired by the posters can call the Quitline for free help and advice."

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…