New Leadership for Saatchi & Saatchi X Latin America

Buenos Aires - Saatchi & Saatchi X Latin America has announced the appointment of Veronica Cano as Client Services Director. She reports to Adrian Farina, Saatchi & Saatchi X CEO of Latin America and is responsible for key accounts including P&G, Frito Lay, Walmart and Argentina Arcor.  Cano previously held a variety of leadership positions with Coca-Cola and Leo Burnett's ARC. She was most recently Cluster Marketing Manager at Groupe SEB in Argentina.

"I'm very excited to have found Veronica.  She brings a depth of relevant experience and we look forward to leveraging her expertise across our client roster," notes Farina.

Andy Murray, Global CEO of Saatchi & Saatchi X, says: "We see huge shopper marketing momentum in Latin America with multi-national clients.  Veronica is a clear doer and will help lead our participation in this explosive growth market."

On her arrival at Saatchi & Saatchi X, Cano comments: "I am thrilled to have found a team which is as passionate about shopper marketing as I am!"

About Veronica Cano

With more than 15 years experience in Marketing and Business areas, Veronica has worked in the local market for Quilmes and Leo Burnett and abroad with The Coca-Cola Company as Divisional Channel Manager (Central America and Caribbean) and Market Development Manager based in El Salvador.

While at Coca-Cola, she developed and implemented a comprehensive digital manual for Implementation at the Point of Sale, for the portfolio of soft drinks, after thoroughly investigating key performance variables such as consumption occasions, occasions of purchase, buyer behavior against packaging / promotions / discount / communication materials and visual stimuli, and others.  Veronica also developed a strategic process re-engineering of channels for the Sab-Miller Bottler in Honduras. In addition, she led a project "Share and Reply" where she identified best practices across the corporation.

Veronica returned to Argentina and in January 2008 joined Leo Burnett to lead Arc, the BTL agency of Leo (Digital - Shopper Marketing and CRM). She led Arc for two years and developed new clients and also grew the business with Leo's existing client portfolio.


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