New Campaigns for T-Mobile and Toyota from Saatchi & Saatchi Prague

Prague - Saatchi & Saatchi Prague has announced new creative campaigns for two of its biggest clients, T-Mobile and Toyota Motor Czech.

Trumpet It Out Loud

T-Mobile wanted to please its current pre-paid cards customers, who hadn't been addressed in a campaign for a quite a long time. But with our elephant memory, we really couldn't forget them.

That's why we've come up with a great offer of free calls and SMS's for a whole day, after the 5th minute of calls or 5th SMS.

To spread the news, we rewrote the lyrics of a legendary music hit "Downtown" ("Pátá" in Czech meaning ‘the 5th') and used it with a visual of singing and dancing magenta elephants as the thread of the whole campaign.   So everybody can "trumpet it out" loud and for free now!

The campaign has had a great response, with the TV ad quickly hitting more than 100,000 views on YouTube alone!  You can see it too at http://www.youtube.com/watch?v=PBieRzaBYiM

Winter Tyres With Alloy Wheels!

Toyota Motor Czech has recently come with up with a promotion which offers all Toyota owners a very special deal - a ‘complete alloy wheels with winter tyres' package at discount prices.

Preparing for the winter and living through it comfortably has already become, thanks to this ‘comfy' offer, the message for this summer and coming autumn among Czech drivers.

The campaign was created as usual in a novel way by Saatchi & Saatchi Prague.


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