New Campaign for IOM Encourages Responsible Buying

Geneva - Saatchi & Saatchi Switzerland has launched a new European campaign for IOM (International Organization for Migration).  The campaign, which was launched on 19th October at Place Schuman in Brussels to coincide with the third EU Anti-Trafficking Day, and the start of a European ministerial conference on global EU action against human trafficking, urges consumers to play a greater role in ending this abuse.

The objective of the campaign is to open up the public debate on human labour trafficking and to kick start a change in consumer behaviour.  The campaign is built upon the global insight that most consumers want to buy brands and products that match and reflect their human and ethical values.  However, many consumers in industrialized countries do not realize that currently they may be contributing to the plight of humans being trafficked behind the simple, everyday things they purchase. This campaign encourages people to ask the question, “What lies behind the things we buy?”

“To talk about it is to expose it,” says Kerry Petty, Global Group Account Director, Saatchi & Saatchi, Switzerland, who lead the campaign.  “We live in a world where the consumer has more control than ever before because they have choices. It is important that the brands and products reflect their ethical values, otherwise, they can choose something else.”

The campaign consists of an event featuring a giant inverted shopping trolley imprisoning models representing migrant workers, along with a 30 second TV spot and online support. The first airing of this TVC is on RTL (Belgium) and Euro News.  Consumers are also encouraged to visit www.buyresponsibly.org to find out more about human trafficking for labour exploitation and what they can do to help end it.

“We are not asking consumers to change the world,” says Philippe Schwaar, Saatchi & Saatchi Switzerland’s Creative Director on the campaign, “but if people took a stand by requiring that their products are proven to be human trafficking free, it’s a start.  Thereby, corporations which ignore this social dimension in their manufacturing will increasingly tend to be rejected by the consumer.”

Since the launch event, 300 press articles have been written around the world about the campaign, 280 people have joined the related Facebook group (Responsible Buyers).  There were also over 9000 visitors on campaign’s website (www.buyresponsibly.org) in just 4 days.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…