Mutti, the leading tomato product retailer in Italy, to conquer Europe in new campaign with Saatchi & Saatchi

The new international communication campaign created by Saatchi & Saatchi for Mutti, the number one tomato product retailer in Italy, launched last week in Sweden, Finland, France and Croatia.

The idea of ​​the campaign, shot on location in Paris, Stockholm, Helsinki and Zagreb is to emphasize the excellence of the Mutti tomato product which can transform any dish, from the easiest to the most elaborate.

Thanks to this simple but high quality ingredient the home chef is able to whip up at ease delicious dishes such as lasagna, fish soup, ratatouille.

In the campaign, we see a young couple cooking different recipes using the Mutti tomato pulp to produce the highest quality and taste level for their dish.

A secret that now, thanks to Mutti's distribution network across Europe, will be accessible to all the potential ‘Number One’ cooks. 

The tagline for the campaign is; Only tomato. Much more than tomato.

The campaign will be aired on TV with 20’’ and 10’’ edits and also online with a 15’’ edit, it will be supported by a print and banner campaign.

 


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