TOKYO - Saatchi & Saatchi Japan and Fallon Tokyo offices are combining into one entity, to be known as Saatchi & Saatchi Fallon (SSF).
Both agencies are currently part of the SSF (Saatchi & Saatchi Fallon) network reporting to Kevin Roberts, Saatchi & Saatchi worldwide CEO, which in turn is part of the Publicis Groupe. SSF has existed for more than two years.
With the combining of Saatchi & Saatchi Japan and Fallon Toyko (SSF), Fallon's local creative, strategic and entrepreneurial skills will now be intertwined with the network resources and global reach of Saatchi & Saatchi throughout Japan.
Saatchi & Saatchi Japan staff will move into the Fallon Tokyo offices by the end of May, but the two groups have already been working together on several projects.
Ian Rowden, Chairman & CEO Saatchi & Saatchi Asia Pacific and Chairman SSF Tokyo comments: "SSF Tokyo is expected to be an inspiring example of how the SSF model can drive our clients' success by tapping into every conceivable resource a creative agency could possibly provide, yet do so in a nimble and efficient way."
Phil Rubel, currently Fallon Tokyo's CEO and soon to be CEO of the new entity, elaborates: "We see this as part of the evolution of our capabilities in Japan. We are one of the very few foreign agencies here who have flourished without being dependent on network clients. Now, we will add significant network capabilities and resources to our repertoire thanks to Saatchi & Saatchi's regional assets. Ian Rowden, Saatchi & Saatchi Asia Pacific CEO, will chair our local board, so the connection and access will be a close one. And Saatchi & Saatchi Japan's current CEO, Sam Cassels will join Mit Kubota and myself as part of the management team."
"And in addition to the resources Saatchi & Saatchi brings to the table, we have also been expanding our capabilities in digital, studio design and media. We've redefined what a creative-strategic led agency should be capable of delivering in Japan," says Mit Kubota, currently Rubel's partner and COO of Fallon Tokyo and the new entity.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
