Lurpak Appoints Saatchi & Saatchi London as Global Agency

London - Saatchi & Saatchi London today announces that it has landed the global account for premium butter and blends brand, Lurpak® covering all markets across the world except the UK.

The agency will be responsible for a new, fully integrated campaign to promote the brand and for implementing the Lurpak® brand’s ambitious worldwide communications plans.

Saatchi & Saatchi won the account following a competitive pitch against a number of undisclosed agencies.

“This is a hugely exciting win for the agency.  Lurpak® is an iconic brand and delicious product that has big plans for the future. Making their global ambitions a reality is going to be a lot of fun for the team here in London.” Michael Rebelo, Managing Director, Saatchi & Saatchi UK.

“Our vision is to turn Lurpak® into a true global brand, and choosing a strong agency partner is a key enabler of that strategy.  Saatchi & Saatchi were chosen based on their demonstrated creative excellence, strong global network, and their strategic ability in terms of understanding the interplay between global brands and local needs.” Stephen Peterson, Senior Director Lurpak.

The London agency will work closely with the Saatchi & Saatchi Network for local implementation across the world.  Work will start almost immediately for Europe and the Middle East.

Lurpak® is one of the world's largest butter and blends brands and was established in Denmark over 100 years ago.  It is now sold in 75 countries across the world.


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…