Last Call for Entries - World Changing Ideas Award

New York -  Saatchi & Saatchi Worldwide announces that September 28, 2007 will be the cut-off date and last call for entries for its World Changing Ideas Award.

The global award, formerly known as the Saatchi & Saatchi Award for Innovation in Communication, is made biennially by Saatchi & Saatchi. The Award attracts an incredibly broad range of entries and was created to recognise brilliant thinking, to bring it to the world's attention and to reward the most outstanding innovation with a prize worth $100,000.

Who Can Enter What

Submissions are welcome from innovators around the world, from individuals, academic institutions, charitable foundations and companies, right up to global corporations.

Ideas may be scientific, linguistic, artistic, technological.  They may be hi-tech, lo-tech or no-tech.  Ideas may be in prototype, the finished thing or merely a compelling concept.

The 2006 winners were two students at Royal College of Art of London responsible for developing Concrete Canvas, rapidly deployable hardened shelters for victims of natural or man-made disasters.

Previous finalists have ranged from a tornado early-warning system, self-adjusting spectacles, a sonar system that enables the visually-impaired to 'see' with their ears, a compound that can replicate the sensitivity of human skin, a new kind of aeroplane, a storage system for the world's languages and viable electric lighting for the developing world.


Shortlisted ideas will be judged by a high profile panel of judges, who are no strangers to innovation themselves.  Previous judges include Buzz Aldrin, Chris Anderson, Laurie Anderson, David Byrne, Brian Eno, Danny Hillis, Baz Luhrmann, John Maeda, Lou Reed and Oliviero Toscani - to name a few.  Edward de Bono has judged all previous competitions and presents his own Medal For Thinking to one of the finalists.

Judges will select the idea that, in their view, has the potential to provide the greatest communication benefit to the greatest number of people or to a group of people with a particular need.

It costs nothing to enter the Saatchi & Saatchi Award for World Changing Ideas, but winning the prize could change your world.

For an entry pack and more information visit:

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