Key Regional Appointments at Saatchi & Saatchi Dubai

Dubai - Saatchi & Saatchi Dubai today announced the appointments of Marc Lineveldt as Regional Creative Director and Ben Roberts as Regional Human Interest (HI) Director, Middle East, North Africa (MENA). 

Lineveldt (pictured) joins Saatchi & Saatchi today from Fortune Promoseven (FP7) Dubai, where he has been Executive Creative Director for the past three years. Prior to his role at FP7, Lineveldt has held the Creative Director position at Team Y&R, Dubai; Ogilvy, Cape Town and TBWA Hunt Lascaris, Capetown.

An extensively awarded creative, Lineveldt’s accolades include trophies at Cannes, D&AD, Clio, One Show, Epica, Loeries, Dubai Lynx and Mena Cristal. Lineveldt will also continue to serve as Chairman of the Creative Club in Dubai, a group established to give a united voice to the region’s creatives and raise creative standards.

Saatchi & Saatchi Regional CEO, MENA, Elias Ashkar said: “Our focus as a region is on producing the very best creative work for our clients, and compelling content solutions that create loyalty beyond reason. The kind of work that generates clear results. Marc’s immense talent and strong creative leadership will ensure that we continue to deliver on this objective.”

Ben Roberts takes up his new role in Dubai today from Saatchi & Saatchi’s London Agency, where he has worked for the past five years, most recently as Talent Director for Europe, Middle East and Africa (EMEA). His new role will see him working alongside Ashkar on strategic talent issues across the MENA region.

Roberts began his career as an Account Manager for Saatchi & Saatchi New Zealand. He has also held positions at Interbrand in Paris, a leading international brand consultancy. A dual citizen of New Zealand and the United Kingdom, Roberts has also spent five years living in the Middle East.

Ashkar said: “Ben’s appointment as our new HI Director underlines our commitment to building a team of the highest calibre as we strengthen our resources and capabilities across the MENA region. Indeed, both Ben and Marc are exceptionally talented individuals themselves, a testament to this policy.”

In Dubai, Saatchi & Saatchi’s clients include Dubai Metro, Procter & Gamble (Pampers, Ariel, Crest, Head & Shoulders, and Olay), Red Bull, Novartis, SAMBA, Federal Foods, Mall of the Emirates and Atlantis.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…