Judges Announced for World Changing Ideas Award

New York - The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were announced today.

Bob Isherwood, Saatchi & Saatchi's Worldwide Creative Director and convenor of the Award said, "We're honoured to have such brilliant people judging our Award. They are all world changers in their own way. We're extremely grateful to them for their time and commitment".

The six judges are:

Edward de Bono
The originator of the term 'lateral thinking', and judge for all of the Saatchi & Saatchi Award competitions. Believes that creativity can be learned. In 2006, received the Sloane Award, the International Association of Management Consultants' highest honour.

Peter Gabriel
Musical pioneer, campaigner for human rights, founder of the Real World group of companies. Recipient of Man of Peace Award from Nobel Peace Laureates.

HRH Prince Hassan
HRH Prince El Hassan Bin Talal of Jordan has been described as the voice of reason in the Middle East. He is a pluralist, believing in consensus and respect for 'the other'.

Malcolm McLaren
A constant innovator in fashion, film and music. Founder of the Sex Pistols, co-producer of 'Fast Food Nation', creator of breakthrough 'Duck Rock', 'Fans', 'Waltz Darling' and 'Paris' albums.

Carolyn Porco
American Planetary Scientist and leader of the imaging science team of the Cassini mission in orbit around Saturn. Skilled science communicator, active participant in guiding US planetary exploration program. Asteroid (7231) Porco named for her.

Philippe Starck
Most famous and prolific designer alive. His work has made an impression on so much of our lives, from door handles to organic food, watches to mega yachts. Hotels, restaurants, retail space and even space travel have all been blessed with his inimitable creativity too.

The task of the judging panel is to place the ten finalists (to be announced later in January 2008) in their order of merit. The winner will be announced at a high profile ceremony in New York on Thursday 21st February 2008, where the ten finalists will exhibit their ideas.

At the same ceremony, Edward de Bono will present his Medal for Thinking to the finalist whose idea best meets Edward's criteria of 'simple, practical and effective'.

Saatchi & Saatchi established the Award to spotlight, celebrate and promote ideas that have the potential to change the world of the individual, of groups of people with particular needs, or the whole world.

The winner of the previous Award in 2005 was Concrete Canvas, the near-instant building in a bag.

The US$100,000 prize is made up of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.

To find out more visit www.saatchi.com

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