HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier, and Saatchi & Saatchi today launch a new broadcast campaign to encourage people to plan for their future.

The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young children. 

They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is. Directed by Jeff Labbé of Academy, the films have a cinematic quality. 

The campaign launches in key markets including Hong Kong, the UK and UAE. 

Andrea Newman, Global Head of Marketing – Wealth & Brand Communications said, “2016 marks a year of significant effort by HSBC to continue to drive awareness of our wealth credentials through HSBC Premier. This campaign once again demonstrates our commitment to producing empathetic communications that resonate with our clients.” 

The new campaign is designed to attract customers to Premier and increase assets under management. 


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