São Paulo - F/Nazca Saatchi & Saatchi has been elected as Honda Automobile's new agency for the Brazilian market. The tendering process involved another four of Brazil's largest agencies. The services are to include provision of both on-line and off-line advertising material as well as design.
Brazil is ranked the world's fourth biggest automobile market, trailing only China, the United States and Japan. According to data from the Fenabrave (National Federation of Automobile Distribution) the carmaker ranks sixth in domestic market share.
The addition of the Japanese carmaker to its portfolio marks the agency's return to the automobile market after an eight year gap.