Saatchi & Saatchi Wins Sara Lee Senseo Pan-European Account
News
Brussels - Sara Lee has appointed Saatchi & Saatchi to handle the pan-European budget for its Senseo coffee brand. The account will be led out of the Brussels office. After being introduced to their Lovemarks and brand-building philosophies, Sara Lee invited the Saatchi & Saatchi to collaborate on several different projects, an exercise that involved local markets and networks from…