London - Saatchi & Saatchi EMEA has enjoyed great success at the recent 56th Cannes Advertising Festival with a total of 3 Gold, 2 Silver and 4 Bronze Lions, as well as a Cyber Gold in the Young Lions competition.
The United Kingdom’s T-Mobile ‘Dance’, a standout of the festival, was awarded Gold in Direct, a Gold and Bronze in Film, Silver in Media, Silver in the Cyber and Bronze in the Titanium category. Saatchi & Saatchi London’s Dance also received a Silver and Bronze in Media (via Mediacom). ‘Dance’, the UK’s most awarded campaign at Cannes was the first in the ‘Life’s for Sharing’ series for T-Mobile and saw 350 dancers break into a spontaneous dance routine in London’s Liverpool Street Station.
In Italy, copywriter Antonio Di Battista won a Gold Young Lion for his part in the two-man Italian Cyber entry. The brief was based around the Climate Change Summit – to be held in Copenhagen in December. Di Battista and Massimiliano Bibbo (Art Director, Leo Burnett) were given 24 hours to create and execute their campaign. Di Battista was also part of the Rome agency which won a Bronze in the Cyber category for a website to promote a new beer, Zoogami. Saatchi & Saatchi was the only Italian agency to win a Cyber Lion this year.
In Denmark, Saatchi & Saatchi Copenhagen was awarded a Bronze Lion for their comic-style Promo effort for Supersonics, a radio and sound production studio. The agency created an online sound-comic to be passed around (virally) by the best creatives in Denmark, allowing Supersonic a foot-in-the-door and a ‘soapbox’ to show off their sound production abilities.
In the Netherlands, it was another Bronze Lion for Saatchi & Saatchi Amsterdam’s outdoor campaign for Stichting Geheim Geweld (HiddenViolence.nl). The winning campaign for the Dutch charity focussed on the long-term repercussions of verbal child abuse. Crafted to look like photocopied sheets, the posters demonstrate how a few words of abuse mutate over time, reinforcing the idea that ‘one thing always leads to another’.
Overall, Saatchi & Saatchi EMEA was shortlisted for a total of 19 awards at the prestigious advertising festival. Simon Francis, CEO Saatchi & Saatchi EMEA said: “We are delighted that we have been shortlisted in all categories, with the exception of press, and won awards against the world's best agencies in many of the integrated discipline clients and consumers would expect us to do so. For our size we continue to punch well above our weight, in all areas.”