Shanghai - Daisy Ching has been appointed as Managing Director of Saatchi & Saatchi Guangzhou and Hong Kong.
Daisy brings with her 22 years experience in the advertising industry in Greater China. Most recently she was Managing Director of WE Marketing in Hong Kong leading clients such as Estee Lauder. Before that she established and led the WPP fashion & beauty boutique agency Soho Square in Shanghai, following many years experience with Grey in Hong Kong and Shanghai. Daisy started her advertising career with DDB HK.
Justin Billingsley, Saatchi & Saatchi Greater China CEO, said “This is great news for our team and clients in Guangzhou and Hong Kong. We treated this appointment with the importance it deserves – and Daisy represents the perfect combination of the three critical elements of our search: significant digital capability and experience, proven track record leading P&G growth in China and values-based leadership style. She is a fantastic addition to the Saatchi & Saatchi Greater China team.”
He added “Daisy will lead both of our south China offices as there are opportunities for greater collaboration between Hong Kong and Guangzhou for both our existing major clients like Mead Johnson Nutrition and P&G but also for many of our China clients looking to expand beyond the mainland.
“Daisy’s digital experience is of particular note and we continue to build and integrated digital capability in south China – already some of our global digital best practices are coming from China, this appointment will accelerate that trend.”
Daisy commented: “I have long admired Saatchi & Saatchi, and in particular the work from the offices I will now be leading. The Saatchi & Saatchi Greater China operation has strong momentum and it’s good to be joining a winning team.”
Daisy commences May 27th and will be based in Guangzhou.
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