Craig Rowley Joins Saatchi & Saatchi Los Angeles

Torrance, CA - Saatchi & Saatchi Los Angeles is pleased to announce Craig Rowley has joined the agency as Executive Director, Account Management on Toyota. Rowley will report to Chuck Maguy, President.

Rowley, 45, comes to the agency from Borders Perrin Norrander in Portland, Oregon, where he was President. Rowley has extensive digital and automotive experience, having built new digital capabilities at both Borders and Carmichael Lynch. At Borders, he worked on a variety of accounts including Intel/, Valvoline, Columbia Sportswear and Mountain Hardware.

Previous to Borders, Rowley spent 10 years with Carmichael Lynch, where he was most recently Director of Client Services/Senior Partner. His clients included Harley-Davidson and Porsche. Under Rowley’s leadership, the agency helped Harley-Davidson regain its strength among younger segments and grow its digital and direct presence. The agency’s work for Harley won multiple awards including admittance into the AMA Marketing Hall of Fame and three Effies. Rowley’s many accomplishments for Porsche include overseeing its international SUV launch, launching Porsche’s digital presence and developing its first dealer co-op field team.

"Craig’s extensive digital and automotive experience strengthens our ability to generate and produce ideas that keep Toyota at the forefront of the industry," said Chuck Maguy.

Earlier in his career, Rowley worked internationally at Young & Rubicam Poland and on the client side at Procter & Gamble. Rowley earned his MBA from the J.L. Kellogg Graduate School of Management, Northwestern University.

"I’m thrilled to be joining such a deep and talented team at Saatchi & Saatchi LA. I look forward to helping them continue the tremendous momentum they've built for Toyota," said Rowley.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…