Conill is Most Awarded U.S. Agency at FIAP

Los Angeles - For the second time in three years Conill earned more awards than any other U.S. agency at the Festival Iberoamericano De La Publicidad (FIAP) held April 12-15 in Buenos Aires. The agency won four silver awards and earned finalist honors in four categories at the venerable creative competition.

Gum Monster, from the Toyota Yaris "A quien se le ocurrio esto?" (Who thought of this?) campaign led the way with a silver award for technical production. The overall effort combined animation, user generated content and social networking to express the magic of the vehicle through the narrative of young Latinos. To produce the user-generated campaign, a group of young people were invited to a studio where they participated in a story-telling forum. Each was asked to complete the sentence, "There was once a Yaris..." The most visually interesting stories were translated into animated film clips, such as "it started to rain little colored balls; thousands of eyes were looking at it from different directions; and then my Yaris grew wings and started to fly to escape the meteorite."

Conill's campaign for the Consulate General of Argentina earned silver awards in three categories. Two 30-second commercials "Lineup" and "Cuchillo" spread the word about the 2010 Argentina New Cinema Festival that took place in Hollywood, CA. Both spots took a humorous turn on the hassle and length of time it takes to go from Argentina to Los Angeles.

"The work coming out of the Latin American region is perhaps the most creatively robust in the industry," said Chief Creative Officer Pablo Buffagni. "To have our work stand out among such a richly talented field of competitors is incredibly gratifying for me. It's a testament to the wonderful people we have across our shop."

FIAP is considered by many Latin agencies to be the most important advertising awards competition next to Cannes. Festival judges review entries submitted by agencies throughout Latin America, the Caribbean, Spain, Portugal and the U.S. Hispanic market.


Technical Production, Computer Animation:
Toyota Motor Sales, "Gum Monster," Silver

Consulate General of Argentina, "Lineup," Silver
Consulate General of Argentina, "Knife," Silver
Toyota Motor Sales, "Promise," Finalist

Corporate Campaign:
Consulate General of Argentina, "Lineup / Knife," Silver

Media Innovation:
T-Mobile, "Asi lo Vio," Finalist

Sony Computer Entertainment America, "Live in a State of Play," Finalist

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…