San Juan - Ana Maria Echenique, President of Badillo Nazca Saatchi & Saatchi's PR division, Comstat, has been selected by the Board of Directors of the Puerto Rican Products Association to receive the "Arturo Torres Braschi" Public Relations award in recognition of her outstanding work in the field of communications.
Association President Manuel Alvarado explained that this award is given annually as a tribute to the memory of one of the most prominent public relations practitioner in our country, Don Arturo Torres Braschi. "Those who receive this distinction pursue the same goals of excellence, deep commitment, and sense of personal sacrifice in the sharing of concepts, ideas and projects," said Figueroa.
According to Echenique, “this distinction represents an honour that is defined not only for being considered an example of the values that Don Arturo Torres Braschi lived as a master in the field of public relations, but also by the fact that this recognition comes at the hands of the Puerto Rican Products Association, an organization with values that run deep and that is well in touch with important events around the country”, said Echenique.
Echenique has worked for Comstat since 1988 and has been its President since 2005. She has covered all facets of the public relations industry, becoming one of the most respected experts in the field for her extensive knowledge in corporate relations, branding, community relations, corporate identity, special events, product launches as well as crisis prevention and management. Given her long history, she has established strong ties based on cooperation and respect with all communications media.
She has managed successful campaigns for many leading companies and firms, including the Private Sector Coalition, the Manufacturers Association, Toyota de Puerto Rico, El Nuevo Día, CVS/pharmacy, Triple S, Wendys, and others. She has been honored with numerous awards in the public relations field and chaired the Association of Puerto Rican Public Relations Professionals from 2004 to 2005.
The award was given at a Banquet Gala, which was the highlight of the Puerto Rican Products Association Convention, held on April 23rd at La Concha hotel.