Cadbury Appoints Saatchi & Saatchi Australasia


Cadbury Schweppes today announced the appointment of Saatchi & Saatchi to develop the advertising creative in Australia and New Zealand for Cadbury's flagship Cadbury Dairy Milk® brand.

Saatchi & Saatchi is Cadbury's incumbent creative agency for Cadbury Dairy Milk® in most of Cadbury's developed markets across the globe. The appointment of Saatchi & Saatchi to Cadbury Dairy Milk® in Australia and New Zealand aligns the brand more closely with these markets to better leverage and share creative development.

Cadbury Australia Marketing Director, Michael Magee, said his team is looking forward to forging a strong working relationship with the new agency. "Saatchi & Saatchi is a world renowned icon agency full of incredibly talented people. We are excited by this new opportunity to work with Ian Rowden and his team to deliver a host of enticing new Cadbury Dairy Milk® creative campaigns."

Saatchi & Saatchi Asia Pacific Chairman and CEO, Ian Rowden, said he was delighted to be working on the Cadbury Dairy Milk® account. "We understand Cadbury holds a special place in the hearts and minds of consumers and we are thrilled to have the privilege to be working with Cadbury to create the new advertising for this most trusted and loved consumer brand."

The appointment of Saatchi & Saatchi comes after an extensive review of the Cadbury Dairy Milk® creative account. Incumbent agency Publicis Mojo will retain the creative accounts for key Cadbury brands; Freddo®, Old Gold®, Crunchie®, Flake®, Roses®, as well as a range of product innovation projects.

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