Award Success for Saatchi & Saatchi London

London - Saatchi & Saatchi London scooped two awards at the 2007 Campaign Poster Awards.  Anti-Slavery International won in the 'Campaign Readers' Award' category and Carlsberg Litter in the 'Most Innovative Use of Outdoor' category.

The Anti-Slavery advertisement features the famous 18th Century image of the inhuman conditions on a transatlantic slave ship, The Brookes, superimposed onto a modern aeroplane.  Creative duo Howard Green and Pablo Videla developed the thought-provoking advertisement.

The Litter giveaway is part of the "Carlsberg don't do" campaign. The campaign has been running since 2000 and Saatchi & Saatchi creatives are always looking for new and innovative ways to bring the campaign to life for its target audience of 25-35 year old men. 

Creative duo Rob Porteous and Dave Askwith came up with the idea of dropping £10 and £20 notes which carried a sticker which read, "Carlsberg don't do litter but if they did it would probably be the best litter in the world", on the streets of London.


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