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Singapore - Saatchi & Saatchi Singapore has just been announced as Campaign Brief Asia Agency of the Year 2007, placing the Agency as the number 1 creative agency in Asia. The ranking is based on awards won at all of the major international and regional shows.
This is the first time in 10 years that the Singapore office has won this coveted title - last year it came second and three years ago it was ranked 14th. This rounds off an impressive year for the agency, which also won three other Agency of the Year titles in 2007 - Marketing Magazine, Ad Asia and the Institute of Advertising Singapore.
Saatchi & Saatchi Singapore also had two of the top three ranked creatives in the region; Roger Makak at #1 and Richard Copping (Creative Director of the agency) at #3. The Saatchi & Saatchi Asian network was second overall.
Andy Greenaway, Executive Creative Director SE Asia said, "I've been in the business for 21 years. In that time I've worked in some great agencies, but this is probably the best of the lot. The talent is astounding, the work ethic is incredible and the atmosphere is electric. Saatchi & Saatchi Singapore proves that advertising is still the best fun you can have without taking your clothes off."
Michael Rebelo, CEO of the Singapore office, commented, "The Campaign Brief Asia rankings are the ones to win as they measure creativity and that has always been our focus, not the money. Produce astonishing, world class work and the money follows. We have proven that in Singapore."
