KF appointed S&S

Guinness appointed S&S.

HSBC may have dropped the tagline 'The world’s local bank', but the sentiment remains alive and well in their latest campaign under the new brand promise 'Together we thrive'. The multinational bank has peeled back the wrapping on its new airport campaign, which will be displayed across 1500 air gate bridges and 94 kilometres of walkways in airports from Hong…

Guinness has launched its campaign to celebrate the upcoming St. Patrick’s Day. Called “The St. Pat’s Pledge”, the campaign will be running from 1 to 31 March 2018, with promotions running in bars and pubs, get.guinness.com and in-stores. The social-led activation, developed by Saatchi & Saatchi, urges Singaporeans to make a public pledge to join their friends at the Guinness St. Patrick’s…

Luxury car brand Lexus LS, has launched a brand campaign “Through the eyes of art”, to raise awareness on Lexus’ Takumi craftmanship. This is in a bid to shift Lexus’ position from a luxury automotive brand to a luxury lifestyle brand. The campaign launched in April, and will be executed in online formats and across social, in print and even…

Footwear brand Asics has selected Saatchi & Saatchi as its new global creative agency of record. Saatchi & Saatchi will handle the account mostly out of its Los Angeles and Tokyo offices and launched its first work for the client earlier this month with a spot entitled “Wake Up,” which introduced the new “I Move Me” tagline. “When we started…

The Central Provident Fund Board (CPFB) has appointed Saatchi & Saatchi Singapore as its integrated marketing and creative services agency. The appointment is for a length of one year, with the option to extend for another year, a CPFB spokesperson said in a conversation with Marketing. Six other agencies were also vying for the account, including Comwerks, Havas Worldwide Singapore, Formul8,…

P&G's Safeguard, a brand with a rich heritage of providing long-lasting protection for families, has launched a new campaign called "Pabaon Sa Buhay" (Protection for life)- reinforcing the brand's belief that the lessons learnt at home have the ability to shape and protect a child for life. The campaign idea is built on the core tension that every parent faces…

It might seem disingenuous for a skincare brand widely associated with its flagship anti-ageing line to launch a campaign telling women to be comfortable at any age, but a more progressive message is more likely to resonate better with a younger audience. To its credit, Olay acknowledges the disconnect between its new campaign, Fearless at any age’, and some of…