Tokyo - Despite being a well known brand in many Western countries, Electrolux has virtually no brand awareness in Japan. Saatchi & Saatchi Fallon Tokyo (SSF) has been appointed AOR and the first mission is to build Electrolux brand awareness and affinity in the extremely competitive Japanese home appliance market. The initial effort is the creation and launch of Café…
London - "Firework", the collaboration between Katy Perry, EMI, Deutsche Telekom and Saatchi & Saatchi was named Video of the Year at the MTV Video Music Awards in Los Angeles on Sunday evening, the top honour of the international awards.Saatchi & Saatchi and Deutsche Telekom worked with Katy Perry to create "Katy's Project" - a casting call for Deutsche Telekom customers…
Oslo - After a thorough agency review, RCCL Nordic (RCL Ltd) has changed its agency affiliation in favour of Saatchi & Saatchi Norway. The Oslo-based operation will liaise with the other Saatchi & Saatchi offices in the region to provide full Nordic market coverage."We are very excited to start working with Saatchi & Saatchi. During this process they have convinced…
London - The Making of 'Hello, Future' is a 15-minute documentary-style film that gives an insight into the unique collaboration that led to the theatrical production of this year's Saatchi & Saatchi New Directors' Showcase in Cannes. The documentary film was produced by Lee Sharrock and Lexy Stingl of Saatchi & Saatchi, and features interviews with all the key people in the…
Riga - The Latvian travel slogan "Best Enjoyed Slowly" is currently enjoying a healthy lead in Lonely Planet's online survey looking for the best travel slogan among European countries.Authors call this survey Europe Travel Slogan Olympics, and have nominated the 9 slogans considered most successful for voting - those promoting tourism in Belgium, Germany, Ireland, Italy, Latvia, Montenegro, Serbia, Slovakia…
Dubai - Saatchi & Saatchi Middle East has been assigned as agency of record on the Yoplait brand, which is being launched in the Gulf Cooperation Council countries by Agthia, a leading Abu Dhabi based food and beverages group.Saatchi & Saatchi will be responsible for developing launch communications for the Yoplait brand, which is 51% owned by Network client General…
Dusseldorf - The direct insurance company EUROPA has entrusted Saatchi & Saatchi with its future marketing communication. In a recent pitch, Saatchi & Saatchi Düsseldorf prevailed against several competitors, convincing the client with compelling strategies and creative ideas."Saatchi & Saatchi is the right agency for us - no doubt. Their fresh ideas and the creative realization in all channels convinced…
Wellington - Saatchi & Saatchi on behalf of the Defence Force and working with local partners' RESN (interactive vendor), Paragon (mechanical engineers) and Kennedy Model Making, have created a unique interactive gaming environment to launch the Royal New Zealand Air Force's recruitment campaign via a branded YouTube channel, "Step Up".Building on the learnings of the Army's highly successful "Get What…
London - Young Mexican director Alberto Gomez, a 23 year old who graduated from Vancouver Film School only 2 years ago, is the winner of the Saatchi & Saatchi, Vimeo and Moby ‘Hello, Future' Music Video Challenge. Alberto's film for the track ‘After', from Moby's new album ‘Destroyed', beat almost 600 outstanding entries from young filmmaking talent all over the…
Sao Paulo - To stimulate the practice of running amongst the youth, F/Nazca Saatchi & Saatchi has created a campaign for Nike entitled #coisadaboa (#goodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body.…
Manila - In the short space of two years, Ace Saatchi & Saatchi has secured the most coveted Agency of the Year title - CB Asia Philippines Agency of the Year. The title is judged literally by the top advertising people in the world - the juries of the International and Regional Award shows - Cannes, One Show, D&AD, London…
Johannesburg - Saatchi & Saatchi Group CEO Gail Curtis has announced that Ayanda Mbanga has been appointed Group Deputy CEO at Saatchi & Saatchi South Africa, and will be responsible for driving new business development, talent management and group client relations.Curtis says: "I can think of no better person for the job. A brand in her own right, Ayanda has…
Wellington - Saatchi & Saatchi's new campaign for Women's Refuge gives a voice to New Zealand's often silenced victims of domestic violence. The campaign highlights the stories, memories and experiences of New Zealanders who have been affected by violence in the home.The integrated campaign, incorporating digital, radio, print and Adshel executions, centres around An Auction Like No Other on Trade…
Cape Town - Saatchi & Saatchi Cape Town has used animation in their latest campaign for Tuffy Plastics. The press and poster campaign, entitled ‘When work takes aim', employs a simple animation technique to advertise their disposable work-wear product.Creative director at Saatchi & Saatchi Cape Town, Gavin Whitfield says, "The objective of the campaign was to highlight Tuffy Plastic's protective…