Milan - Saatchi & Saatchi is, for the third year running, on the top of the Italian creativity podium having won the highest number of Medals at the 28th Italian Art Directors Club Awards, held on June 7th. This year's success is enriched by the most coveted award: the Grand Prix, awarded for the Coordown ‘Integration Day' campaign.
Over the weekend the agency also won the Grand Prix and a Gold award at the European Art Directors Club, again for ‘Integration Day'.
ADCI results: Grand Prix and 3 Gold for Integration Day - CoorDown (already the winner of 7 Gold Lions and 1 Bronze at Cannes 2012), while another 5 Bronzes go to the digital project for Fairy of Procter & Gamble, the event for the launch of the new Lexus GS Hybrid, and the launch films for the Toyota Auris Hybrid and Toyota Hybrid Range.
The agency also gained 6 shortlists for other projects: VPay Visa, Enel Offers, Groupama and again Toyota.
Giuseppe Caiazza - CEO of Saatchi & Saatchi Italy and Head of Automotive Business at Saatchi & Saatchi EMEA - said: "This demonstrates that the focus on the quality of creative work is now, more than ever, a critical success factor. Three consecutive years of success at the ADCI, together with the extraordinary results of Cannes 2012, are proof that creative performance is the result of a clear strategy and never accidental."
Agostino Toscana - Executive Creative Director of Saatchi & Saatchi Italy, said: "I am particularly happy with this result. Because if it is hard to be the best agency of the year, it is even more difficult to do so for three consecutive years. And I'm very happy because the awards arrived for many different clients and in many different categories. This shows how Saatchi & Saatchi always manages to meet clients' needs, each time using the most appropriate media for each project. The Grand Prix at the European Art Directors Club closes the circle of a fantastic year started at Cannes in 2012 and confirms the state of health of Italian creativity, which can be an important aid to companies in this difficult moment."
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