Procter & Gamble Assigns Digital Accounts to F/Nazca Saatchi & Saatchi

06 SEP 2010

Sao Paulo - Procter & Gamble has appointed F/Nazca Saatchi & Saatchi to be responsible for the digital communications of its Pampers brand, as well as the online debuts of Olay and Head & Shoulders.

The agency, which has been taking care of P&G's offline accounts in Brazil for 9 years, now has sole responsibility for the communication of these brands, as well as continuing to handle the offline Ariel liquid account.

P&G is the largest consumer packaged goods company in the world, and is the owner of 22 ‘billion-dollar' brands (generating more than US$1 billion in annual sales each).  Its portfolio covers market categories that include Beauty & Grooming, Health & Well-being and Household Care.