London - HTC, the Taiwanese handset manufacturer, and one of the fastest growing companies in the mobile phone industry, has appointed Saatchi & Saatchi X to handle its EMEA retail marketing account. The appointment recognises Saatchi & Saatchi X's comprehensive understanding of global shopper behaviour and retailer engagement.
Simon Hathaway, CEO of Saatchi & Saatchi X for Europe, Middle East and Africa, explains:
"HTC is a fantastic brand and our relationship is starting at such a pivotal point in the brand's global development. Our scope will include the formulation and advancement of HTC's shopper and retail marketing programme, including forging stronger relationships with their key customers and ensuring a consistent and engaging brand experience with each of their device launches. We are very excited about this win and looking forward to the big and innovative work."
Kim Stoute-Purvis, EMEA Head of Retail Marketing at HTC, comments:
"We were looking for an agency that could help us become the most talked about, sought after brand in EMEA, in particular grow our retail brand presence in every market in which we operate."
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