Chrysler Appoints Saatchi & Saatchi China for Chrysler & Dodge Brands

27 JAN 2010

Shanghai - Saatchi & Saatchi China is excited to announce that it has been awarded the business for Chrysler and Dodge. This appointment comes at the end of a 5-way 2-month long pitch process following the global decision by Chrysler to move away from an alignment with BBDO. The account will be led from the Saatchi & Saatchi Shanghai office.

Justin Billingsley, CEO for Saatchi & Saatchi Greater China said: "What a great start to the year. We are very excited by this partnership - Chrysler have a very clear vision for what they want to achieve in China with the kind of challenging objectives that we relish. We will also be working closely with our sister agency Fallon in the US where they recently secured the North America account to ensure that together we are optimising the global Chrysler brand for the world's fastest growing automotive market."

Chrysler is one of the largest car manufacturers globally and is seeking to rapidly build its presence in China.

Transition to the new agency will be speedy - they started work on the first campaign last week.