Annie Longsworth Appointed North America CEO of Saatchi S
09 JAN 2012
San Francisco - Annie Longsworth has been named CEO of Saatchi & Saatchi S, North America.
For the past nine years she has been President of the San Francisco office of integrated communications company Cohn & Wolfe, where she also founded the Global Sustainability Practice for Cohn & Wolfe. Annie, 42, has 18 years of communications experience and holds an Executive MBA in Sustainability. She has also held strategic marketing communications roles for companies ranging from start-ups to multinationals. Her expertise is purpose-driven brand communication and storytelling, triple bottom-line sustainability, public relations, and communication planning.
Saatchi S is a strategy and communications consultancy that helps clients bring sustainability practices to their operations, human resources and marketing. In the US Saatchi S has worked on sustainability projects with Wal-Mart, AT&T, Frito-Lay, Coca-Cola, Johnson & Johnson, McDonalds, Wellpoint, and Duke Energy.
Kevin Roberts, Saatchi & Saatchi CEO Worldwide, welcomed Annie Longsworth, saying "I'm rapt. Sustainability is a core commitment of our company and Annie is going to build on this platform and take it forward."
Adam Werbach, Chief Sustainability Officer at Saatchi & Saatchi Worldwide, added: "Annie is a superstar in the emerging field of sustainability communications, breaking down the wall between traditional marketing, cause marketing and social media. Saatchi S has already helped many of the largest companies on the planet make sustainability a core part of their business models. Now we're ramping up our capacity to help our clients use sustainability as a marketing edge as well. Clients and colleagues in the Saatchi & Saatchi network will be delighted with the insight and energy Annie will bring."
Annie expressed enthusiasm about her leadership of Saatchi S. "With sustainability rapidly becoming the most critical business issue of our time, brands will increasingly need Saatchi S' expertise in strategic consulting and engagement. My knowledge of brand communication and marketing aligns well with core Saatchi & Saatchi abilities, allowing us to bring expanded capabilities to our clients."
She succeeds Judah Schiller, who has completed his tenure at the company to embark on new projects and ventures. Annie will report to Adam Werbach.
Notes to editors
About Annie Longsworth
As President at Cohn & Wolfe, San Francisco, Annie worked with clients including Tom's of Maine, American Express, Landor Associates, Green Mountain Energy, Valvoline, and Neato Robotics.. In March 2007 she launched a global practice devoted to communication strategies for sustainability, alternative energy and environmental strategy.
Annie serves on the advisory board of Sustainable Life Media‘s Sustainable Brands conference and has spoken on green consumer behavior and business responsibility at numerous conferences and events. She also teaches "Branding and Messaging Strategy" to the Executive MBA class in Sustainability Management at Presidio Graduate School.
Prior to Cohn & Wolfe, Annie was VP, Corporate Development, Account Services and Human Resources, at Wilson McHenry Company, a technology public relations agency. Annie began her career as an editor, working for Inc. Magazine as an intern on the Inc. 500, the annual list of the fastest growing public companies. She then worked for a variety of publications at Ziff-Davis Publishing Company.
In December of 2008 Annie was recognized by PR Week as an industry leader on the annual "Top 40 under 40" list. Annie has a BA from the College of Wooster, Ohio and earned an Executive MBA in Sustainability from the Presidio Graduate School in 2010. She lives in San Francisco with her husband and two children.
About Saatchi & Saatchi S
Founded in 2008, Saatchi & Saatchi S are leaders in architecting social and brand movements for "good." Their offices in San Francisco and London collaborate with some of the world's largest corporations and most revered brands, developing and executing powerful ideas that inspire and engage people. Their work also solves a wide variety of corporate, brand, and reputational challenges.
Saatchi & Saatchi S was named among the ten "Most Innovative Companies in Advertising and Marketing" by Fast Company, and has received an Effie Award for its groundbreaking, culture change initiative with the world's largest company Wal-Mart. Saatchi & Saatchi S is part of the Saatchi & Saatchi network and is owned by Publicis Groupe S.A., the world's 3rd largest communications group. For more information, visit www.saatchis.com. Follow Saatchi & Saatchi S on Twitter, Facebook and Linkedin.