Recent News
15 MAY 2012
Badillo Nazca Saatchi & Saatchi Agency of Year for the Fourth Consecutive... More...
14 MAY 2012
Ariel ‘Fashion Shoot’ wins two pencils at the prestigious One Show... More...
08 MAY 2012
Del Campo Saatchi & Saatchi, the most awarded Iberoamerican agency at the CLIOs More...
05 MAY 2012
Del Campo Saatchi & Saatchi shines at 2012 FIAP More...
04 MAY 2012
Saatchi & Saatchi Sydney Jumps Aboard Carnival Cruise Lines More...
News Archive

For further details on this article please contact:

Ramzi Haddad

+9714 454 7000

ramzi.haddad@saatchime.com

Agthia Chooses Saatchi & Saatchi for Middle East Yoplait Launch

11 AUG 2011

Dubai - Saatchi & Saatchi Middle East has been assigned as agency of record on the Yoplait brand, which is being launched in the Gulf Cooperation Council countries by Agthia, a leading Abu Dhabi based food and beverages group.

Saatchi & Saatchi will be responsible for developing launch communications for the Yoplait brand, which is 51% owned by Network client General Mills, across the GCC.

Commenting on the win, MENA Regional Business Development Director Ramzi Haddad said: "We're delighted that Agthia has decided to partner with Saatchi & Saatchi on Yoplait. This exciting global brand has a lot of promise in the region, and we are confident the launch will be a total success."