Saatchi & Saatchi Wins International Rockwool pitch
31 MAR 2012
Amsterdam - After a strategic orientation among three international agencies Rockwool Europe opted for Saatchi & Saatchi | Leo Burnett Amsterdam as lead agency.
For Rockwool, Saatchi & Saatchi | Leo Burnett developed a European communication strategy and cross-media campaign consisting of online, mass media, packaging and point-of-sale presentation and activation.
In addition to developing the strategy and the creative work, Saatchi & Saatchi | Leo Burnett will coordinate the campaign roll-out towards the Rockwool country locations.