Lurpak Appoints Saatchi & Saatchi London as Global Agency

25 FEB 2010

London - Saatchi & Saatchi London today announces that it has landed the global account for premium butter and blends brand, Lurpak^® covering all markets across the world except the UK.

The agency will be responsible for a new, fully integrated campaign to promote the brand and for implementing the Lurpak^® brand’s ambitious worldwide communications plans.

Saatchi & Saatchi won the account following a competitive pitch against a number of undisclosed agencies.

“This is a hugely exciting win for the agency.  Lurpak^® is an iconic brand and delicious product that has big plans for the future. Making their global ambitions a reality is going to be a lot of fun for the team here in London.” Michael Rebelo, Managing Director, Saatchi & Saatchi UK.

“Our vision is to turn Lurpak^® into a true global brand, and choosing a strong agency partner is a key enabler of that strategy.  Saatchi & Saatchi were chosen based on their demonstrated creative excellence, strong global network, and their strategic ability in terms of understanding the interplay between global brands and local needs.” Stephen Peterson, Senior Director Lurpak.

The London agency will work closely with the Saatchi & Saatchi Network for local implementation across the world.  Work will start almost immediately for Europe and the Middle East.

Lurpak^® is one of the world's largest butter and blends brands and was established in Denmark over 100 years ago.  It is now sold in 75 countries across the world.