You've Been Slurped!

Saatchi & Saatchi Denmark surprises cinema-goers with clever stunt for Coca-Cola.

Copenhagen - Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily slurp their drinks?  Well, Saatchi & Saatchi Denmark came up with a unique alternative to the annual ads created by Coca-Cola reminding the audience to be quiet during movie screenings, which made some surprised Cinephiles in Copenhagen the unexpected Stars of a bespoke film. 

In Denmark a Public Service Announcement discouraging people from spoiling film screenings for others by making noise is traditionally aired just before a movie starts, and Coca-Cola has a long history of making these ads.  This year the idea behind the announcement titled ‘The Coca-Cola Slurp’ was: Please keep quiet during the movie.  It’s not the same with you in it. 

In an unexpected stunt at a cinema in Copenhagen, movie lovers were amazed to see themselves on the big screen, popping up behind the actors, noisily slurping their Coca-Cola and spoiling the drama in a specially made short film played to the audience before the premiere of Anchorman 2. 

The creative team created the stunt by making their own Hollywood genre film, and capturing the unsuspecting audience on a green screen, with hidden cameras. As they arrived at the cinema and settled into their seats, a retouch artist then quickly edited them into a bespoke film that was shown on the big screen to rapturous applause.  Check out a film of the stunt here which shows some behind the scenes and audience reaction: 

Executive Creative Director Jason Mendes commented: "After Regner & Jesper wrote the cinema ads, it suddenly dawned on us that the creative platform naturally lent itself to do a stunt like this.  We have seen real people in advertising before, but not - to our knowledge - so quickly after they have been filmed, and combined with previously shot footage in this way.  It required a hell of a lot of prep to get it right on the night.” 

Two special Hollywood genre movie clips were directed by Christian Eaglecastles out of M2 Films, to show cinema-goers as alternative public service announcements: ‘Gangster’ and ‘Stableboy’.  In ‘Gangster’ we see an actor, who represents a member of the audience, transported into a scene where a cop is being buried alive as she casually munches on her popcorn; and ‘Stableboy’ invites us into a Regency boudoir where a Lady Chatterley character is undressed by her Stableboy, and again, a guy who represents a member of the cinema audience, suddenly appears into the heart of the scene, as a result of noisily sipping his Coca-Cola. 

“Coca-Cola has a historic affiliation with the Danish cinemas and it is fair to say that we have always played an integrated part of the movie experience, which includes our sponsored service announcements. It is not an easy job to make quietness exciting, but the creative glue underpinning this year’s executions is extremely powerful,” says Market Operations Director for Denmark, Charlotte van Burleigh.

Saatchi & Saatchi Hungary Create World’s Biggest Interactive Music Box for Budapest Music Institution Müpa


Something unique is happening in Budapest this November: in a World first, members of the public will be invited to interact with a larger than life ambient installation conceived by Saatchi & Saatchi to celebrate the Hungarian capital’s much-loved music institution Müpa Budapest, and launch its Winter 2015 season.  The Müpa Hangjáték (Müpa Melody Wheel) is a giant music box…

Del Campo Saatchi & Saatchi ‘Dads in Briefs’ shortlisted for The Gunn Report 20 Best Commercials of 21st Century


‘Dads in Briefs’ - the award-winning Del Campo Saatchi & Saatchi Brazil spot conceived for BGH air conditioner’s in 2012 - is the only Latin American commercial featured in a shortlist of 30 ads in the running for The Gunn Report’s ‘20 Best Commercials of the 21st Century so far’.  Also in the running are two famous campaigns from Fallon:…