Frankfurt/Berlin - After opening Saatchi & Saatchi in Berlin on April 1st, 2011, the agency can already announce its first new business win for the new office. Together with Executive Creative Director Oliver Kapusta and Digital Creative Director Sebastian Schier Saatchi & Saatchi was able to prevail in a selection process against several other network agencies under the leadership of newly appointed Director of Business Development Jens Eberth (33) to relaunch the Wonderful Pistachios brand in Germany.
The Wonderful Pistachios brand is part of the California-based company Paramount Farms International, the world's largest grower, processor and marketer of pistachios. The brand has first been launched in Germany in 2008 and now, Wonderful Pistachios wants to accelerate its already impressive growth with increased communication investments in order to establish it as a strong and differentiating brand in the German pistachio market.
Kristof Vlaeminck, Senior Marketing Manager, Paramount Farms Europe/Middle East, is looking forward to the partnership: "Saatchi & Saatchi Berlin, with its combinations of dynamic entrepreneurial spirit and the support of an agency network, is our ideal partner for our efforts in Germany." In the UK, Team Saatchi will be responsible for launching the Wonderful Pistachios brand.
Jens Eberth (33) has worked for the Lovemarks Company in Frankfurt since 1/1/2010 and was responsible for accounts like Sony Ericsson und Visa. His previous employers included Crispin Porter + Bogusky in London and DDB in Chicago. In the newly created role of Director of Business Development for Saatchi & Saatchi Germany, Eberth is responsible for the area of Business Development and the stewardship of all new business activities across the three Saatchi & Saatchi offices.
"We're very happy to have a Saatchi-man with national and international experience for this increasingly important role - and that we can celebrate it with a new business win," says Géza Unbehagen, COO Saatchi & Saatchi Germany.
Saatchi & Saatchi Germany is the Lovemarks Company, which accompanies brands like Toyota, Sony Ericsson, Visa, dm-drugstores, Pampers, Ariel, vivesco, Voltaren, Otriven, Senseo, Volvo and Schott Solar on their journey to a Lovemark.
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