Top Management Changes at MUW Saatchi & Saatchi

Bratislava - In November 2012 MUW Saatchi & Saatchi will attain the first 20 years of its existence. Moreover, several changes make this year special in the life of the agency. The first of them are brought to life as of 1 April 2012.

Our advertising agency introduces a new top management set up. As of April MUW Saatchi & Saatchi partners take charge of newly defined competences.

Rasťo Uličný, former Chief Creative Officer, takes up the position of CEO. As the agency's top representative he will develop the cooperation with key business partners and will also be in charge of agency's PR and of HR development. With his partners he defines the long term vision and strategy of MUW Saatchi & Saatchi.

Robert Weber, long time Strategy Director is appointed Chief Operating Officer. His domain is agency's business operations, finance management in conjunction with Finance Director Peter Oswald, and obviously strategy planning.

Third partner Rasťo Michalik remains as Chief Creative Officer responsible for agency's key product - ideas, creativity and innovation.

The current changes relate also to the departure of Ivan Hulik, who led the agency as Managing Director from 2007. He embraces the opportunity to become partners with Juraj Janiš in his film production company Hitchhiker Films. After 7 years with MUW Saatchi & Saatchi, Ivan declared: "This is the best agency I have ever worked in - and I have the strong feeling it is also my last. This is where I learned the most, this is where I lived the most and also where I met the most inspirational people - in the agency and at clients. I thank them all. With MUW S&S I went a long way and I experienced my so far biggest professional success. After 15 years of agency work, I set off for a new journey where I hope there is still a lot for me to discover."

All management members assess the change positively and consider it a new start with the best of prospects. CEO Rasťo Uličný sums up the mood and expectations of all the partners: "My new position is a great personal challenge, but I see it as a natural accomplishment of my 16 year long journey in our agency. Among the three of us I probably experience the biggest change - I spent all my professional life creating and judging ideas. Now I entrust this work to the best hands - to Rasťo Michalik. Exceptional creativity makes marketing communications more effective and it has always been our domain. Rasťo and his three creative team leaders are the best guarantee of creative quality for us and for our clients.

"Managing an agency with the position we attained in 20 years - it takes support of a close and experienced partner. Robert Weber is for me the most competent person for it.

"My partners gave me the credit to become the head of MUW Saatchi & Saatchi. Robo and Rasťo are to me like the left and right hemispheres of its brain. And I feel too that the time is right. I appreciate their trust.

"I can understand Ivan's decision to fulfil his ambitions in his own firm, I made it once myself. We thank him for his years with us and wish him luck and success. I look forward now to convince all our colleagues and clients of the passion for our work, and to feel together the new energy that we put in MUW Saatchi & Saatchi."


Photo (l to r): Rasťo Michalik, Rasťo Uličný and Robert Weber


Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…