London - Tom Eslinger, our Worldwide Director of Digital and Social, will speak at The Open Mobile Summit (19th – 20th May, London), taking part in a discussion about how social can help brands become more efficient and devise better marketing strategies for customer engagement. The two-day event maps the emerging trends in the converging mobile, media and Internet ecosystem. It brings together C level executives worldwide, to engage in a dialogue to devise new business rules and opportunities for the post mobile era.
Tom works across Saatchi & Saatchi's worldwide digital capability and is based in NYC. He has both a worldwide focus across network clients for integrated creative, strategy and operations and specifically on NYC-based clients. He concentrates on the creative growth of Saatchi & Saatchi's integrated and digital talent, adding talent and capabilities and forging worldwide partnerships with best-in-breed creative partners. He has recently released a book called Mobile Magic: The Saatchi & Saatchi Guide to Marketing and Design, which will serve as an inspiration for his session at The Open Mobile Summit.
Tom Eslinger commented: “As Saatchi & Saatchi’s Worldwide digital creative director, I can tell you that mobile is at the top of every brand’s head. While mobile marketing has been around for over a decade, we are still in the early phase, constantly evangelising the use of mobile in our marketing efforts, figuring out how to create really intimate, personal work that reaches people, and always interrogating the work to determine which ideas are truly great and truly mobile.”
Ina Vaduvescu, Open Mobile Summit project director said: “Mobile advertising is at the forefront of all of the major brands’ strategy. Consequently, we make sure we bring together successful creatives such as Tom to talk about the latest innovation in this space and present meaningful case studies that the audience can learn from.”
The full agenda and speaker line-up has just been announced on the website: http://www.openmobilemedia.com/london/
Twitter Hashtag: #OMSEU